![]() ![]() ![]() All messaging through cloud communication providers like Dialpad is considered non-consumer messaging and is subject to A2P 10DLC requirements.Ĭampaign: The motivation or purpose for messaging any Consumer. The CTIA expanded A2P from application or automated messaging to all business/cloud communications in 2019.Ĭonsumer vs Non-Consumer: The messaging industry identifies wireless or mobile numbers not used for business or commercial purposes as Consumer usage. Terms to KnowĪ2P 10DLC: Application-to-Person messaging with local US phone numbers (10 digit local codes). Let's dive into the details, starting with important terminology. Paying attention to the legal requirements and industry best practices will help avoid issues and build customer trust. Yet as business SMS volumes increase, so do regulations, and if you’re using SMS for business, you want to make sure that your message gets through. Once thought of as informal, texting is now considered one of the best ways to communicate professionally.
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